One of the most iconic brand the spans throughout the world. Started in a garage with Steve Jobs, few tech nerds and going on to starting up a company in 1976 called Apple Computer Company. There first invention being the mac 1, failing but kept coming back trying to improve. At times they’ve failed so badly the they’ve asked there competitors Microsoft for help. Later on Picking them selves up they started a new approach in creating new Macs with colorful designs and easier for the user to use. In 2001 going on creating the famous iPod having 1000 songs in just one small device, and creating iTunes as well. iTunes giving artist a better platform to spread there music out to the public. Increasing sells reaching to almost all age groups with there innovations. In 2007 they released there biggest product the would make a large in packed to the world forever. The iPhone was released to the public, cause of that iPhone now everyone has some sort of touch screen phone them at all time. and to this day Apple is still making great products and there sells are still up.
Learning a brief history about the brand and how it became to be, now well take a look at apples media presence how they present there selves online to the world. From what I have seen and researched about Apple, they seem to be keeping a low profile on all plat forms online. They don’t really market themselves as much as any other large companies out there. When they do market something it short and simple, nothing too detailed.
On social media from they’ve kept really quite on there products image. Having a Facebook, Twitter and Instagram page of there account. I each one of those account they don’t seem to post much.
Apple Facebook Page
You can see that on there official Facebook page they don’t post much at all, there last post is in November of 2018. Scrolling down through there page, all that’s posted is there upcoming events and Apple updating there wallpaper.
Apple Instagram Account
Apple Instagram Account
Apple’s official Instagram account doesn’t display any of there products or upcoming events of any sort just a few showcases. All they share is photos and videos taking by there cameras. Videos and photos taking by people and giving each and one of them credit for it, funny, sad or just beautiful images. In a sense they are promoting there product by showing the amazing quality of there cameras.
Apple Twitter Account
Apple twitter Account
Apple having an official Twitter account, but having noting to post ever is amazing. They seem to just update there wallpaper and somehow having over 2million followers.
Seeing all three main social media presence that Apple have, have shown that Apple doesn’t need to post anything for there sales to go up. Keeping a low profile on social media seems to be there strategy, somehow working for them. Getting millions of followers, not cause of there post by cause of there image they hold.
Apple Ads
Apple has a total different approach with ads and commercials. In each of their ads they like to point of what there products can do for you. Commercials showing Apple products being used in work, school, design environments. Trying to make it more personal and relatable to the user. With most of the there ads they been it short around a minute long or so. Putting a big focus on one main thing that their product do very well. Like the video above shows, Apple putting a focus on privacy. Using the situation that we are in right now in this world, where privacy is very limited and nothing is safe online.
Tweets About Apple
Most of there marketing, or media presence seem to be from the audience/ consumers of Apple. People talk about there Apple products all over the internet, from Tweets of there clean photos taken to YouTube channels reviews the specs and unboxing of Apple products. All aspects of the products are being marketed by the consumer in all social media platforms. The need for these contents are read, viewed and like all over, cause of the popularity, and premium quality of Apple.
Apple doesn’t need to Sell it self out so much like other major brands, they know if they stay exclusive and high grade brand the people/consumers will do it for them. People are willing to pay a lot for there quality build products. The need for social media presence isn’t much needed on there side.
World View of The Small 